School of Travel and Tourism

We are more than a school—we are a launchpad for careers, confidence, and global opportunity.  At the School of Travel, Tourism, and Events, we specialize in transforming passion into profession.

Located in the vibrant and fast-growing community of McKinney, Texas, we deliver hands-on, industry-certified training that prepares students for high-growth careers in cruise sales, event management, hospitality, and global tourism.

We serve as a bridge between education and employment, offering TEKS-aligned curriculum, fast-track certifications, and real-world experiences that empower high school students, career changers, and aspiring entrepreneurs to thrive in one of the world’s most dynamic industries.

Our programs don’t just teach skills—they open doors. From classrooms to cruise ships, from planning boards to ballrooms, our students graduate ready to lead, ready to earn, and ready to explore a world of opportunity. We are career-driven, student-centered, and industry-connected—and we’re redefining what vocational education looks like in Collin County and beyond.

The School of Travel, Tourism, and Events (SOTAT) is a career-focused educational institution located in McKinney, Texas, serving as a bridge between classroom learning and workforce readiness in one of the fastest-growing service industries in the world.

Our mission is to equip high school students, career-changers, and aspiring professionals with industry-recognized skills in cruise travel, tourism management, event planning, and hospitality leadership—empowering them with the credentials, confidence, and connections needed to succeed in today’s global economy.